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EbaY, is this the only show in town?
Increasingly, many sellers are asking themselves this question, especially in view of the recent and proposed changes to ebaY's modus operandi, i.e. final value fee increases of up to 66%, increasing the integration of paypal, together with it's associated high fees (in some instances this will be the only payment method allowed), new feedback rules, due to come into effect in May, reduced visibility for many sellers in the item search and of course incoming CEO John Donahoe's statement that he wants to rid ebaY of it's "fleamarket" image and referring to protesting sellers as "noise".
Whilst ebaY is by far the largest and busiest online auction at this moment in time, in my opinion, sellers would be foolish not to explore other online options, as I feel this is only the start of many more changes to come.
Finding viable alternatives is no easy task, but it is not impossible either. Many competing auction sites have seen large increases in their user bases in recent weeks, partly due to disaffected sellers and buyers leaving ebaY, if this growth continues, some might just offer the alternative many are seeking.
In my view, if enough sellers start using alternative online auctions, this may just tempt some buyers to use these same auctions.
This will not happen overnight, but if sellers are prepared to put their efforts into promoting their new "home", they may succeed.
Sellers can promote their inventory in numerous ways.
Firstly let all your new and existing customers know where you are going by putting a link to your new "home" in any emails you send.
Offer discounts to buyers, (everyone loves a bargain), this may be a viable option, as many other online auctions have much lower listing and selling fees.
Join forums and blogs, put a link to your chosen venue in your signature, this will help to increase traffic.
Consider opening your own website to run in tandem with your auction listings.
In my opinion, the time to act to protect your own interests is NOW, not months down the line when you see your hard earned reputation going to the dogs, after all who knows what John Donahoe may come up with next. |
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Do you have links to any viable alternatives to ebay?
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