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Feedback, is ebaY losing the plot?
If you are a user of ebaY, you may have heard about the recent feedback policy changes, new fee structure and new item search priorities.
Whilst I have issues with all of the proposed changes, my main concern is the change to the feedback system, which is due to take effect in May.
Under the new feedback system, sellers will not be able to leave neutral or negative feedback for buyers, whilst buyers still retain the right to leave negative, neutral or positive feedback.
In my opinion, this new system is totally unjustifiable, as it allows one party, the buyer, free to manipulate the feedback system in any way they see fit (whether the feedback they leave is justified or not), without any possibility of reprisal from the seller, who can only leave positive feedback.
The new system will enable manipulation of sellers feedback by both rogue buyers and also their competitors.
Rogue buyers will be able to use the threat of leaving a negative as a tool to try to get a price reduction or reduced or free shipping, whilst competitors could buy a low value item with the sole intention of leaving a negative comment to harm a sellers reputation.
This is not as trivial as you may think, once a seller's feedback drops below a certain percentage (about 95% I think), their listings will receive less visibility in search results (thus lowering their sell through rate), with priority given to sellers with a higher percentage of positive feedback.
These changes to feedback will have a real impact on many sellers profitability, indeed, many sellers are already actively seeking alternative venues to sell their inventory.
The present feedback system is not perfect, but it has worked reasonably well for the last 10 years, giving both buyers and sellers a means of establishing whether or not to enter into a transaction, whilst the proposed feedback system will alter this drastically, especially from the sellers perspective, making it impossible for many sellers to continue doing business here.
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